Who We Are

The vision of the Australia Day Council of New South Wales is to inspire national spirit and enrich the life of the nation. The Council encourages Australians to reflect and discuss what our national identity and culture is every day, not just once a year. In 2008 the Council launched the first Australian identity and culture campaign and each year since, has run a national marketing initiative to encourage interaction amongst Australians about who we are and our shared values.

AUSSIEVAULT® is the home for these campaigns and is a collective voice of ‘Australia by Australians.’

The Council is proud to have worked with many well known Australians who help in encouraging people to share their views and participate in these campaigns. Campaigns have driven commentary, photography and film creative through the website.

Thank you Australia is an opportunity for people to express and share their gratitude for the good fortune of being Australian.

The project invites people to create their own unique ‘thank you’ message by combining a portrait photo of themselves, or another great Aussie image, with their own words of thanks.

Messages can be created quickly and easily through aussievault.com.au/thankyou. Once created messages will form part of an Australia-wide gallery, including faces of celebrity Australians.

Participants will not only get the opportunity to give and share thanks, but also have the chance to win one of ten $1000 cash prizes.

The campaign forms the next important contribution to the AUSSIEVAULT® website.